CReative direction. Brand Strategy . Connection
Stop blending in. Start commanding the room.
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Good businesses deserve ideas that make them impossible to ignore.Â
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I help businesses turn into distinctive brand concepts - from names, personality and punchlines, to colour , visual direction and the details that bring a brand to life - I'm a creative director who sees the big
picture before anyone else even sits down at the table.
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Ideas are everywhere. Impact is intentional.
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The Gregory Effect.
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The Gregory Effect
Our Vision
Most agencies try to fit you into a sterile, corporate box. They water down your brand until it looks like everyone else's.
We don't do that here.
The Gregory Effect was built on a simple truth: Real impact comes from raw, unfiltered vision.
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I combine curated friction, colour tension, hyper-vivid storytelling & luxury-grade visual direction, to turn ordinary brands into cultural moments. You aren't hiring a traditional graphic designer, You're bringing in a Creative Director to completely redefine how the world sees you.
The Debut
The foundational toolkit for businesses ready to stop blending in and start being seen. A raw, high-impact jumpstart.
Starting at £1,800
Inside the pack
- Brand Personality & Tone of VoiceÂ
- Core Visual Direction & MoodboardÂ
- Primary Name & Logo DesignÂ
- Curated Palette with codesÂ
- Typography​
Ideal for new ventures needing a professional foundation that feels distinct, daring, and authoritative from day one.
Campaigns and Retainers
How We Can Work Together:
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One-Off Campaign Launch: A single, high-impact creative direction and launch blueprint for a new product, rebrand, or seasonal drop.
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Monthly Retainer: One high-impact session every month where we drop fresh, disruptive ideas to keep you miles ahead of the competition.
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What You’ll Walk Away With:
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Campaign Concept: Scroll-stopping creative direction and launch hooks tailored to your audience.
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Social Media Rollout: Fresh concepts, formats, and video directions for your feed, stories, and reels.
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Product & Merch Ideas: New angles to launch, sell, and get people obsessed with.
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Growth & Execution Plan: Clear next moves to keep your brand ahead.
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Investment: One-off launch sprints and monthly retainers are tailored to your brand’s needs and creative firepower.
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Ready to make them look? Spots are strictly limited to protect the quality of the brand we work with.
BRAND PACKS
The Icon
 The full Gregory Effect experience. A comprehensive creative overhaul designed to turn your business into a cultural benchmark.
Starting at £5,500
What you’ll get
- Name and logo design: in each brand colour, plus graphic and a monochrome versions complete with usage guidelines, and a real life visual concept
- Colour palette: each code and broken down so you know exactly where to use each colour,Â
- Fonts: where each one is used, how to acquire them, which licences you need, and a free version of each
- Business card mockups                                         Â
- Shapes and illustrations: custom brand elements that make you instantly recognisable
- Photography direction: a real-life vision of how your brand looks in the world
- Print and digital mockups: see the brand in action before it goes live
Perfect if you're scaling fast and need a high-luxury, cohesive brand that commands respect and justifies a premium price point.
User Generated Content (UGC)
User Generated Content :
Real content. Real energy. Scroll-stopping results.
Your product deserves to be seen, loved and talked about. Send me what you want promoted and I’ll turn it into authentic, creative content made for your social media: the kind that feels like a recommendation, not an advert.
What you’ll get :
Product-led videos made to promote your products on your socials
Content for every platform: reels, TikToks, stories and more
Creative direction included: concepts, hooks and styling that fit your brand
Content you can use: for your organic feed, paid ads, website and more
How it works :
Tell me about your product and what you want to achieve
Choose your contract: a one-off video, a monthly bundle or an ongoing partnership
Receive your content, made and delivered to your schedule
Investment:
Pricing depends on your contract, how long each video takes to create and how often you’d like content. Every package is built around your brand’s needs.
Got a product that deserves the spotlight?